Content marketing has become a critical part of today’s businesses.
Blogs, videos, online forums and more allow businesses to communicate with their customers in ways never before possible.
And that’s just the beginning! You can create amazing content that will attract potential clients by providing helpful advice, valuable information or even entertaining stories.
The possibilities are only limited by your imagination! Developing a content marketing strategy is an important step towards creating content consumers love and want to share.
Before you begin developing your strategy, here are some questions you should ask yourself:
Why do I want to use content?
Content marketing is not difficult to master but it requires planning and dedication. So why should you bother?
What is your ultimate business goal?
What are you really trying to accomplish?
Content marketing doesn’t automatically guarantee better visibility.
In order to see a rise in traffic and revenue, or even simply more recognition, it’s necessary to know what your goals are before commencing with the content planning process.
What do I want my audience to think about me?
You want potential customers to remember your company when they need something you sell. And one single way for this advantage is to establish yourself as an expert in your field by providing valuable insight and advice through content creation.
Who is my target audience? It’s meaningless if no one reads your content! Know who you’re writing for so you can appeal directly to their interests and avoid losing them halfway through the article.
How to Develop a Content Strategy: A Start-to-Finish Guide
What is content strategy?
Content strategy is the process by which businesses plan, create and manage content to ensure that it is consistent across all platforms (such as blogs, videos or online advertisements), relevant to specific audiences and valuable enough to be shared. Content Strategy generally works in tandem with social media strategy.
How is a Content Marketing Strategy different?
While they are very similar in some aspects, content marketing strategies tend to focus more on the actual creation of content, whereas a content strategy primarily intends to determine how best to use existing assets for maximum effectiveness. Most business owners don’t require formal training when implementing their own content marketing strategies, but do require an effective plan and time commitment from leaders who have the influence needed to make big changes within the company. Content marketing requires
1. Who will be reading your content?
2. What kinds of content do they like?
3. How frequently will you publish your content?
4. Where does your audience share information
5. What tactics and strategies actually work for your competition? You can also implement some additional details such as developing a target customer persona, considering examples from online communities and encouraging social media sharing, but with these guidelines in place, a formal strategy is not absolutely necessary to create an effective post on Facebook or Twitter for instance, which we’ll discuss later in this post! Developing Content Marketing Strategy: Take Action Steps 1. Set objectives and come up with the right plan 2. Designate someone to manage the process 3. Write excellent blog posts 4. Start a marketing campaign (social media)
2. What problem will you be solving for your audience(s)?
3. What makes you unique?
4. What content formats will you focus on?
5. What channels will you publish on?
6. How will you manage content creation and publication?
Why Marketers Need to Create a Content Marketing Strategy
How to Create a Content Marketing Strategy
1. Define your goal.
2. Conduct persona research.
Featured Tool: Buyer Persona Generator
3. Run a content audit.
4. Choose a content management system.
5. Brainstorm content ideas.
HubSpot’s Website Grader
HubSpot’s Blog Ideas Generator
Blog Post Headline Analyser
6. Determine which types of content you want to create.
7. Publish and manage your content.
Featured Tool: Free Editorial Calendar Templates
Content Strategy Examples
Types of Content Marketing
1. Blog Posts
Featured Tool: 6 Free Blog Post Templates
Featured Tool: 18 Free Ebook Templates
3. Case Studies
Featured Tool: 3 Free Case Study Templates
Featured Tool: 15 Free Infographic Templates
Featured Tool: Free Video Marketing Starter Pack + Templates
Featured Tool: How to Start a Podcast [Guide + Templates]
8. Social Media Content Marketing Strategy
How to get started with social media content marketing?
5 Rules of Thumb for Formulating a Social Media Content Strategy
1. Keep it professional. The last thing you want is the reputation of your business or brand to be linked with anything vulgar, offensive, inappropriate or derogatory in any way. Your social profiles should always represent what they are: a natural extension of your company and part of its online reputation management efforts. A little effort can go a long way toward maintaining professionalism on social media channels. 2. Share stories that matter to your followers as well as offers and contests for free products/services in order to gain followers organically (not paid). Using respectful language is imperative; avoid sending out messages that might offend someone